If something hums of a product endorsement, then that's probably what it is. No point beating around the bush, like. Given today is an extremely slow news day, (although it is early, surely someone famous will say something politically incorrect before the day is out like Bristol Palin) we thought we'd seize this opportunity to tell you about the latest liquid craze we've been guzzling from under our desks and smuggling home.

Again, we're not usually ones for blatantly shoving products in yer face, but we're rather impressed by this stuff Vita Coco. After a few weeks of checking for any nasty side effects (so far no girls with hairy chests) we thought it'd be rude not to give it a mention. For those of you who've seen The Dictator, if Vita Coco "containing more potassium then you'll find in two bananas" is good enough for Admiral General Aladeen to plug then we're going to follow suit, goddammit!

We could bore you with the "science bit", but basically it's coconut water that makes you feel good (particularly after a night on the tiles) 'cause it's full of electrolytes and tings. In short, it's a naturally daycent option for guaranteed hydration. And we're not just pulling that out of our arse - it worked a treat for our ultra running athlete Mike who ran over 126 miles for charity last month.

As this is the Gossip page, here's the celebrity bit: Sienna Miller, Halle Berry, Jessica Simpson, Ed Westwick and Jay-Z, have all been spotted knocking back the beverage in recent months. Madonna, Matthew McConaughey, Demi Moore and Anthony Kiedis liked it so much they've even invested in it.

Now, we can't guarantee that you'll end up looking like Rihanna, (she's the face of it, you see) although given the hewker get-up she's been working of late, would you really want to? You will, however, feel rather nice inside.

Caroline Foran