We've seen footballers try to sell pretty much everything from fast food to razor blades, but even this is a new one on us.
Look, we know Cristiano Ronaldo is looking to diversify his sources of income and make sure that he's set for life after football, given that a player's career tends not to last beyond their mid-30s, but this latest product that he's advertising has us scratching our heads.
If he has his way, it should also have you shaking your head, flopping it about from side to side, and generally looking like a bit of an eejit with some weird yoke in your mouth (no laughing) because he thinks that you need to work on your puny facial muscles, pathetic weakling. Your smile is not strong enough.
In the ad he's not seen using the device, but he is seen having a great smile and a laugh at the end, possibly after they told him how much of your money he's going to be taking down to the bank with him after you buy yourself a Pao Facial Fitness drone/sex toy thing. Now, we just need to find our credit card...