Its takes something special to stand out these days in the world of youtube videos but this latest ad for Volvo Trucks is pretty memorable.
'I've learned that when you want to make a youtube hit, you need a hook at the beginning of the film.'
The words of Claes Nilsson (President of Volvo Trucks) and he takes his words quite literally. The video starts off pretty standard and then bam... they introduce the 'hook'. It's subtle but very very impressive.
