She may be shilling some bonkers products to the gullible and rich but Stephen Colbert is refusing to be outdone by Gwyneth Paltrow's lifestyle brand and their 'Body Vibes', the self-described 'wearable stickers that promote healing' that were called bullshit by NASA.
And hey, if Paltrow, Paris Hilton and Lindsay Lohan can do it, why can't America's favourite late night talk show host?
