So here's Russell Brand protesting outside No. 10 in a bid to raise awareness for the residents of New Era Estate. Said residents face being evicted from their homes as London is a fierce desirable place to live, innit, and the rich are reportedly taking over.
Channel 4 News reporter Paraic O'Brien was on hand to ask Russell some questions of his own, like how much his house is worth, and is he not part of the problem? Hackles and awareness raised all round... It all gets a bit finger pointy, shouty, and 'snide.'
For what it's worth, I'm with Brand on this one - or rather the woman he gets in a headlock halfway through the video.
Watch: Russell Brand responds via 'Trews' to Irish reporter's 'what's your rent?' question