You might recall a few weeks ago, former England / British Lions flanker Neil Back's phone number was "leaked" online.

This, as you'd imagine, caused a flurry of activity online and Back received more than a few texts concerning the infamous 2002 Heineken Cup Final.

For those with foggy memory, Back essentially knocked the ball from Peter Stringer's hand before the put-in, which cost Munster the title. It was war. People still don't talk about it down in Cork.

Anyhoo, Heineken and Neil Back decided to get their own back (heh) on some of the texters.

Here's how it went down. Pure caught rapih', so they were.