It might seem a little odd for a fast-food outlet to be making an anti-bullying PSA, but when you see it context, there's a bit of sense behind it.
Essentially, Burger King hired a group of child actors and placed them inside one of their restaurants to see how many people would intervene if they saw a child being bullied by someone clearly older than them.
The catch here is that they then "bullied" a meal that had been ordered by bystanders, and not unsurprisingly, the survey revealed that more people intervened when their burger had been bullied - but didn't bother to do anything about the child being bullied.
Take a look.
