They raise a good point... Innuendo aside, the condom company have released stats that reveal most 18 - 24-year-olds (84% to be exact) feel more comfortable discussing sex via the medium of emojis. This is just one of the many examples. Most other ones involve the aubergine emoji...
Their findings also reveal that "more than one-third of 18-25 year olds claim not to care about safe sex and nearly half think that HIV will never affect them or their friends." This is worrying. Therefore Durex's quest is a noble one. To bring safe sex into the equation when it can - for some - be a tricky subject to verbalise. The company want us to use the hashtag #CondomEmoji as much as possible, so the powers that be come across with their proposed condom emoji. And here it is...