'Howl-ception' is our new favourite trend.
It all started when Troy Emery recorded his German Shepherd howling along to the wolves in Disney's 'Zootropolis' (in turn proving that you actually distract dogs with howling), and once the internet got hold of it, it ran riot.
First up there was Sensei Jason, whose Rottweiler enjoyed howling along with Troy Emery's German Shepherd far too much.
Then it went to William Sutton's German Shepherd, who felt compelled to join in on the fun.
And now? Well now we've lost track of how many people are recording their dogs howling along to other dogs howling along to other dogs that we're not sure if we're even awake or merely the passing section of a dog's dream.