Chalk this one up as some majorly good press for GoPro.
If you product can handle falling out of a plane, then you know you're onto a winner. This camera fell out of a skydiving plane and landed in a pig pen where it was apparently lost for 8 months before the uploader Mia Munselle found it and discovered that not only was it still working, but it had some pretty spectacular footage on it.
Now prepare yourself to become very familiar with the inner workings of a pig's mouth (it ain't pretty).