That is, what everyone is talking about besides Bruno Mars and the absolute battering the Denver Broncos received (they lost in case you were wondering, but then we knew that would happen).
Apart from the world going crazy over the actual sport that is 'boring rugby', or American football as it's more commonly known, the Super Bowl has now become a platform for brands to compete on colossal level for your attention, with everyone from McDonald's to Coca-Cola pulling out the big guns to make you submit to good old Western capitalism.
We already covered the adorableness that was Budweiser's 'Best Buds' puppy ad and Anna Kendrick's brilliant Newcastle ale bit, but below are more of the great adverts that went out during the Super Bowl last night, featuring many a celeb cameo and a lot of commercial dollars on the table. Here's all the ones you need to see today.
