She didn't sweep her 15-year-old into a uber trendy tattoo parlor and order for it to be closed off so her son's ear could be professionally needled. She brought him to a Claires in Westfield shopping centre. She probably got her ears first pierced in a similar setting. There's something I love about that.

The 40-year-old fashion designer stunned shoppers at a branch of Claire's in Westfield, Shepherd's Bush, West London, when she helped eldest child - 15-year-old Brooklyn - select a stud before having the store manager insert it into his ear.

Manager Joe Parker said: "They didn't ask us to close. A few customers noticed, but things stayed calm. I think they were in disbelief."

The store's security had set up the visit, which saw Victoria and second son Romeo, 12, enter through the front while Brooklyn came in through a back entrance with his retired soccer star father David and the former Spice Girls star offered her son advice as he chose his jewellery.

The manager added: "They picked the most expensive earring - but Victoria told him to go a size down so it wasn't too blingy. Brooklyn was cool but I was so nervous, I was like, 'I can't mess this up'." Imagine.

Victoria - who also has son Cruz, nine, and daughter Harper, three, with David - paid £45 for the earring and piercing, and also snapped up some £20 hair extensions before the family left by the back door after 30 minutes in the store.

Joe told The Sun: "I couldn't believe what I had experienced. They were a lovely family."

Now it's 6 weeks of stud twisting with surgical spirits. Aaaaw, memories. My mum brought me to get my ears pierced when I turned 12 (I'd been campaigning since 10). It was to the local jewellers in Dun Laoghaire. After I got one done, I turned to her and said "I'll just get the one done." Thankfully she convinced me that symmetry was the way to go. When I was 16, she allowed me to get my nose pierced (I'd been campaigning for a year. She said she'd only allow it if I wore a nose clip for 6 months). Unfortunately she didn't come with me to get that done... otherwise I doubt she would've let me get a piercing gun up my nostril and have a massive gold stud hanging out of my honk for two months. NEVER get your nose done by a gun, people.