Being a farmer isn’t an easy life. You’ve got long hours, fluctuating food prices and the prospect of your business being basically destroyed by some rain. And to top all that off, if you’re single, it can’t always be easy to find true love. In days of yore, that was probably because your parents had married you off to one of their mate’s kids in order to get some more land. These days, it’s more likely to be because you’re knackered. And if you tried using a dating app like Tinder, what would be the odds of clicking with someone who lives in your town land?

That’s the thinking behind the launch of a new British dating app aimed at rural folk called Muddy Matches.

Muddy Matches’ online dating service was founded back in 2007 by sisters Lucy and Emma Reeves, who were frustrated by their inability to break the ice at rural events from horse trials to Young Farmers associations. The sisters couldn’t find any rural dating sites aimed at younger people – it all seemed to be about elderly folk looking for companions – so they founded Muddy Matches.

Unlike apps aimed at city dwellers, Muddy Matches isn’t based on finding someone in your immediate area. Instead, it’ll allow users to break the ice at specific events. So all you frisky farmers or land hunters at the Ploughing Championships take note.

Via Beaut.ie