It's that time of year when Super Bowl ads start to invade our screens...well at least the screens on our laptops and mobile devices anyway.
The first big one of the season comes from Dove Men+ Care, and focuses on a the fact that most men say that while men still need to show their masculinity and their strength, their caring side is important too, and is in fact a really big part of what makes a man.
They decided to put together this short video ad that shows men at their most caring, when looking after the ones they love.
You can also keep up with all the rest of the hyped Super Bowl ads over on YouTube's Adblitz, which will be showing the lot of them, as well as doing their own halftime show this year too.
