Merciful Zeus. This is not the Craig David we remember. We knew he was getting buff, but this is all sorts of WTF(itness).

We recognise that this is fit and healthy(ish) and we can understand his reasons for doing ti but man does he look different. Apart from the packed out muscle and zero per cent body fat, his face just looks so gaunt that he's barely recognisable. David, who apparently has a new album due out this year, revealed his new look on Instagram yesterday with the following very, very long caption:

'One of the best ways to help yourself stay focused throughout those days when you feel a little weak or lost is to put little reminders around you to help bring you back to the present moment and focus you before you do something you'll look back on and regret.

'In this case when I'm training hard and about to start my cutting phase where calories are reduced and I know there will be moments where I'll wanna eat every chocolate bar in my cupboard or especially when travelling on planes back and forth from Miami to Europe all the time...I just go to this photo on my phone...under the folder "Stay Focused" which reminds me instantly to get back on track and in this case reminds me how good it feels when I achieve my goal and don't listen to my "old inner weakness" voice trying to remind me of how I used to be! Trust me it works!!!

'All I hear inside when I see this photo is..... Stop being weak and fix up...you've done it before, you can do it again! Booom! This quickly throws me back on course and on to completing my goal. This is one of the photos for my fitness goals, but I have the same reminders in picture form for motivating me in the studio with my music, making time for my friends when it's easy to get caught up in work and pictures of things that really matter to me in my life. All designed to focus me back in to the present moment.

'You should do the same if it helps you stay on course to achieving your goals and btw the photo can be of anything that just shifts your attention back in line with where it should be...believe you've already achieved it and it will manifest! #Truth #Present #Awareness #Goals #Reminder #Focus #Believe #Health #Gym #Ripped #Abs #Life #HelpingEachOther #eatcleantraindirty.'

So we guess he really cares about fitness? Anyone else suddenly pining for the softer 7 Days version of Craig?

We'd even take the nicely gym-going version from last year and the year before because this new look is just kind of scary.