Irony times thick rimmed glasses to the power of fixie bike divide by the square root of the sum of...

If you thought the -b formula was complicated, then get a load of this: science has come up with a scientific explanation of why all hipsters look exactly the same and all do the same thing, despite the fact that they talk about individuality and being unique all the time. 

Jonathan Toboul, a mathematical neuroscientist from the Collège de France in Paris, is the man behind the formula, and he wrote a paper entitled: "The Hipster Effect: When anti-conformists all look the same" to explain the strange phenomenon. Obviously, this was a rigorous scientific study that had to provide data to back up its claims, and as such he was able to establish a pattern and provide a formula for what's going on inside the bequiffed head of a hipster, underneath that flat-peaked baseball cap.

Pic via i100

You know what, we've always said that's what it was all about, really. They've got too many iWs and not nearly enough T or...y-looking thingy. However, there is a meaning to all that number stuff that we can't understand:  "When hipsters are too slow in detecting the trends, they will keep making the same choices and therefore remain correlated as time goes by". 

So, essentially, hipsters are all following the trends after they've been discovered by someone else. Is there one mega-hispter out there who is pulling the strings and is already in to something we don't know about? Is it possible that mega-hipster is actually just a banker or something and no one knows and he's being incredibly ironic by making hipsters all do the same thing and in the end he'll reveal himself to all of them and they'll be all "no way, dude"? Deep, man...

Via i100. Main pic via Steve Depolo/Flickr