As you may have heard, Blake Lively deleted her entire array of Instagram posts and unfollowed pretty much everyone - but rather than going off the deep end with a social media purge, it's all for her new film 'A Simple Favour'.
However, one man who is not happy about it - publicity stunt or no - is her husband, Ryan Reynolds.
He joked to radio station Nova: "It stings. It’s a terrible way to find out that I’ve been kicked out of the house, to be honest. Absolutely terrible", adding that he was "very sad about it".
While it doesn't sound like a divorce-worthy offence, he won't get sympathy from their kids, either - with Reynolds revealing: "‘[If I told them] Mummy unfollowed Daddy on Instagram, my child would just fart and then walk away.’
Sounds about right.
'A Simple Favour' is set for release in September, so we'll have to wait and see if the jokey couple make Insta-amends by then.