This isn't news. Of course Simon Cowell is the world's "Most Punchable Celebrity." Of course Piers Morgan came second in the poll, follwed by Katie Price, David Cameron and Chery Lloyd. Of course Jedward, Kerry Katona, Alex Reid, Cheryl Cole (whoooot!) and Justin Bieber also featured in the top ten. And of course this is nothing more than a publicity stunt for a London based gym. But look at what they do to get people fit. Now, that is magical...

Digital Spy reports: "In response to the poll, a Cowell lookalike was hired by the company so that members can go two rounds with the X Factor judge. The London-based gym offers members a 'Human Punchbag' workout, which uses an actual person inside a large punchbag in order to offer a unique form of encouragement."

Now that is inspired. I'd have Bertie Ahern, Cecelia Ahern, several teenagers from my DART commute, and a myriad of people from my past stuffed into my personal punch bag... how about you?