If there's one thing we've learned over the last few years, it's that you should never underestimate any of the Kardashians.
Sure, they may be looked upon by many as fluffy reality television idiots, but they have also proven themselves to be extremely shrewd businesswomen.
Kim's latest Instagram Stories post is a prime example of her marketing genius, as she filmed a table plan for the forthcoming launch of her 'Kimoji' fragrances.
With names like Anna Wintour, Chrissy Teigen, Kris Jenner and others written on post-its, there's nothing strange to see - until you see the names of her mortal enemies, like Taylor Swift, Blac Chyna and Sharon Osbourne also in the mix.
"I am writing the list for my press boxes. I’m going to send them to way more than this - but I decided this Valentine's Day, everyone deserves a valentine.," she said on the video. "I’m going to send them to my lovers, my haters, to everyone that I think of because it’s Valentine's Day, after all.’
Is she sending out an olive branch, or generating publicity for her new fragrances? You decide...
