It goes from bad to worse so quickly your head will spin.

James Gower shared this video of his friend's attempt to show off going spectacularly wrong on a night out in London last night and it's a finer example of hubris than we think 2017 could have ever provided.

The video already gone viral with over 7.5 million views on Twitter alone and, if someone in TFL has their smarts, should feature in safety ads for the London Underground for the next 20 years.

And for everyone wondering, yes, he's fine.