Forget about all the own goals and the embarrassing OTT dives that have taken place over the past 7 days; this is undoubtedly the biggest (and most cringey) fail of the World Cup so far.

When you're playing in the biggest football tournament in the world - and representing your country in front of an audience of millions, no less - you probably shouldn't focus your attention on trying to become a meme.

However, that's exactly what Iranian player Milad Mohammadi tried to do last night when his team played Spain.

Mohammadi tried to execute a front-forward flip as he was taking a throw-in in the dying moments of the match, failed miserably, and ended up throwing the ball in normally.

CRINGE.

Oh yes - and his team lost 1-0.

Watch it below:

 

The reaction on Twitter was not kind...