Driving under the influence is never a good idea, even if you are Superman.
In a powerful new set of anti-drink-driving advertisements for Volkswagen, artist Fabio Obando has imagined a variety of our favourite superheroes having a few drinks and getting behind the wheel, with the inevitable tragic consequences that follow.
The images show Wolverine, Superman and The Incredible Hulk all involved in road traffic accidents and we can only presume that they have died as a result, undoubtedly playing on the fact that people seem to think that they’re superhuman or untouchable when they drive drunk.
The tagline is ‘Don’t let your ego drive you’, which further explains the appearance of the heroes and taps into the idea that no matter much you tell yourself it won't happen to you and that nothing will go wrong, you're never invincible.
Via DesignTaxi.com. All pics via Fabio Obando
