It's a staple food group for anyone in NUI Galway and is enjoyed across Ireland, but Supermac's have plans to expand overseas.
The Irish brand is looking to set up shop in Australia, the UK and New Zealand to cater to the burgeoning ex-pat market as well as introducing the globe to the wonder of garlic-cheese chips and, of course, the MightyMac.
However, their plans may be scuppered by competitors McDonald's, who have lodged a complaint with the EU's Office for Harmonization in the Internal Market. Try saying that quickly.
McDonald's claim that Supermac's are not so super, saying that Supermac's Europe-wide trademark would confuse customers and lead to "unwarranted association" between the two.
The complaint also states that "conceptually, noteworthy is that the element ‘Super’ will be perceived as an indication of a very high-quality product." Sick burn, you guys.
It's worth noting that Supermac's have operated in Ireland for the past 35 years, with no complaints from McDonald's in that time.
This complaint by McDonald's comes as Supermac's attempts to gain a European-wide trademark for its brand and expand outwards.
It's not yet known whether or not Supermac's will halt their expansion if the complaint is upheld, but Supermac's seem determined to beat it.
