Us feminine sorts are forever traipsing up and down the supermarket/drug store aisles for that one super cream that promises to make all of our smooth-skinned, wrinkle-diminishing dreams come true. However, the market is so awash with lotions and potions that claim to tighten and brighten or reduce and rejuvinate, it's hard to know where to begin and how to separate the genuine stuff from the gimicks. And don't get us started on the scientific mumbo jumbo.
So what do we at entertainment.ie do when we yearn for a celebrity glow? Well we look to the celebrities themselves, of course. We find the one with the most enviable skin and suss out what she's using. There's more to staying on top of Celebrity Gossip than speculating over rumours, y'know.
Of late there's been one face splashed across the red tops, who's become the focus of attention for her radiant glow as much for the fact that she's just given birth to the most famous baby on the planet. It's Kate Middleton, for those of you who've been living under a rock. She may be a princess but we've longsince had a soft spot for Kate: she's down to Earth, she looks flawless yet she's as far from a Polly Filla connoisseur as you could get and she always looks like she's stepped off a jumbo jet after a few weeks in Marbs. Imagine our delight when we learned that she's not in fact layering her face in sheep placenta or some obscure brand of caviar. Nor is she measuring out million Pound spoonfulls of some or other miracle cream, derived from the planet Uranus; she's actually a Lancome Paris fan, like ourselves.
The Duchess of Cambridge recently became the first to try Lancome Paris' new Super Serum, DreamTone. Naturally enough, the celebrity waiting is expanding by the day with everyone from Naomi Campbell to our very own Miriam O'Callaghan eager to sample the wonder product.
Now for the scientific part (fear not, it actually makes sense): DreamTone is a new pigmentation corrector from Lancôme that corrects the appearance of dark spots, uneven skin tone and colour irregularities. How does it do this? By using a new approach to treating age spots using formulas that are tailored to your skin tone, helping women around the world achieve the skin tone of their dreams.
Extensive studies across 19 countries, involving over 10,000 women identified no less than 64 different skin shades before the formula was created. Lancôme’s DreamTone pigmentation correcting serum is not even available in shops yet and has so far been sent only to a select few VIPs in Ireland and the United Kingdom, including the new royal mum. The serum, which has been developed over seven years and boasts 9 patents, is on such high demand that Lancôme has set-up waiting lists for women frantic to get hold of the product, even before it goes on sale.
DreamTone, which will retail €87.00 and be available from August 15 at Brown Thomas Dublin, Limerick, Cork and Galway as part of a worldwide exclusive with UK retailer Selfridges, available nationwide from September 1, claims to help with pigmentation, age spots and pregnancy-related melisma or skin discoloration.
If you wanted to be one step in the direction of a princess, now you can. Though we wouldn't say no to wedding a price either, just sayin'.