This weekend, the internet has mostly been freaking out over Beyonce's 'Lemonade' - she debuted an hour-long 'visual album' via a HBO special on Saturday night, followed by the nugget that she's released another surprise album via Tidal, featuring collaborations with The Weeknd, Kendrick Lamar, James Blake and Jack White.
Since then, people have been targeting 'Becky With the Good Hair' (the internet at large believe it to be Rachel Roy, including Rachel Roy), and scoffing and Kim Kardashian's bid to steal the limelight from Beyonce (more on that momentarily).
Below is just some of the reaction from the celeb world to Beyonce's latest creation...
Queen ðŸÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂ?ÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂ?
— The Weeknd (@theweeknd) April 24, 2016
One of the most beautiful things I've ever had the honor of being apart of...Black. Girl. Magic. https://t.co/LKdpEW59aa
— Zendaya (@Zendaya) April 24, 2016
10 mins into #LEMONADE.. This shit is so twisted and dark so far and I fucking LOVE IT... Wow
— Demi Lovato (@ddlovato) April 24, 2016
The art, the poetry, the images, the fashion, the message, the words, the music, the play, on play, on play of "Queens." I dug it. #LEMONADE
— Uzo Aduba (@UzoAduba) April 24, 2016
.@Beyonce I don't understand. You are so beyond. #LEMONADE is a stunning work of art!
— Tituss Burgess (@TitussBurgess) April 24, 2016
I feel changed. How was that THAT good?? HOW??? #LEMONADE
— Anna Kendrick (@AnnaKendrick47) April 24, 2016
Meanwhile, Kim Kardashian was attending a swanky wedding in Miami and decided to post the following NSFW pics after presumably engaging in a totally impromptu photo shoot... Either way, her efforts were not appreciated by Beyonce fans...
@KimKardashian pic.twitter.com/jzGH2c1AB8
— X (@XLNB) April 24, 2016
@KimKardashian shut up kim this isnt ur moment
— CASSIE (@CCCASCADE) April 24, 2016
@KimKardashian the spotlight on Beyoncé tonight not you, sit down pic.twitter.com/4jwnAAiEAY
— Ruby (@antiruuby) April 24, 2016
@KimKardashian stop trying to outshine beyonce
— bray (@arianacuIture) April 24, 2016
@KimKardashian pic.twitter.com/PwIvhyXIch
— mary (@marsfuckers) April 24, 2016
@KimKardashian Beyoncé dropped an album. Shut up
— bryan (@riseselegend) April 24, 2016
@KimKardashian Not now, honey. #Lemonade
— Perrie Samotin (@PerrieWS) April 24, 2016
@KimKardashian https://t.co/lHQ8ZSFHFD
— marce (@chaeIinsky) April 24, 2016
@KimKardashian LET BEYONCE HAVE TONIGHT
— Jake (@itsjmcd) April 24, 2016
@KimKardashian Kim I'ma let you finish but BEYONCE DESERVES MORE RECOGNITION *Kanye Voice*
— brown boy (@KingNiggyy) April 24, 2016
@KimKardashian ok enough
— kris ♡ (@hellyatayswift) April 24, 2016
@KimKardashian you need some Lemonade? You seem thirsty today.
— Rhys (@BadGalRhyRhy) April 24, 2016
In short, back in yisser box, lady.
As for Rachel Roy, in addition to making her Instagram private, she recently posted the below tweet (while we're at it, spare a thought for TV Chef Rachel Ray, who Beyonce fans have also mistakingly being berating)...
I respect love, marriages, families and strength. What shouldn't be tolerated by anyone, no matter what, is bullying, of any kind.
— Rachel Roy (@Rachel_Roy) April 24, 2016