In line with all the other major companies, Apple have unveiled their Christmas ad for this year.
The 1:40 min ad is soundtracked by Sam Smith and sees a woman dancing down a snow-covered street to the English singer's song 'Palace', taken from his recently-released second album 'The Thrill of It All'.
It's certainly beautifully shot, but does it tug at the heartstrings in the same way as that *sob* Heathrow Airport one does?
Decide for yourself and watch it below:
