Everyone who's ever picked up an instrument will know that the journey between writing a song and delivering it to an audience can be an arduous one. There can often be a seemingly never-ending struggle, with obstacles at every turn but ultimately it can be one of the most rewarding experiences imaginable. 

This is the struggle that Guinness aims to shine a light on with their new 'Amplify' initiative which'll be kicking off next month with quite a considerable bang. 

As per the presser: 

"The Artist’s Journey’ is part of the wider Guinness Amplify music initiative that aims to connect the freshest new music talent with audiences all over Ireland, as well as providing them with some of the resources and expertise they need to help them along the way. Throughout the summer, over 800 bands have uploaded their music to GuinnessAmplify.com for their chance to play live pub gigs in September and October.

The gigs will take place in hundreds of pubs all over Ireland from Thursday through to Sunday across 5 weekends, kicking off on the 11th September in Leinster and will rotate around Ireland, focusing on a different region each week over the course of the five weekends."

Stay tuned to entertainment.ie for heaps more Amplify content over the coming weeks and months.