Virgin Atlantic offer just about everything else on their flights, so it seems logical that their next step is to host some live gigs on selected domestic flights.
Having trialed the idea with a series of stand-up comedy gigs on flights to Edinburgh, Virgin Atlantic will host mini-gigs from September, reports the Telegraph, featuring music from the "rich music scenes in Scotland and Manchester." The airline said that the idea is aiming to "shake up domestic flying in the UK."
Sir Richard Branson said of the initiative: "In true Virgin Atlantic spirit we're doing something a little different and providing our passengers with a line-up of gigs to ensure we offer a truly unforgettable flying experience on Little Red."
In somewhat related news, Virgin Records will celebrate its 40th birthday this year with a host of events, such as an exhibition, a documentary and the release of a compilation CD.
Branson launched the label in 1973 and first put out Mike Oldfield's 'Tubular Bells', which went on to sell over 15 million copies. Bands like the Sex Pistols, PiL, Devo, XTC, as well as The Human League, Massive Attack, The Spice Girls, Daft Punk and The Chemical Brothers were all represented on Virgin Records.
"Virgin Records is where it all started for Virgin", said Branson. "40 years later and it's great to see we are still being innovative. This exciting series of events is the perfect way to celebrate the 40th anniversary of Virgin Records and the artists, from Mike Oldfield to Emeli Sande, who continue to disrupt the status quo."
