Although it seems we're only two days into January and this year for that matter, there's a good chance 'Treat People With Kindness' is going to end up being one of those music videos that will be still be talked about come December of this same year.
The black-and-white short, directed by and starring Phoebe Waller-Bridge of 'Fleabag' fame, sees Styles prancing and dancing in a soft-shoe fashion around a glitzy club, complete with bedazzled argyle jumper and back-up dancers.
It's all very Bernie Taupin / Elton John vibes, not to mention the dancing routine looks like it could be easily performed on a huge stage for a potential arena tour.
Take a look.