It's either a great or a terrible day when a new video or song by David Hasselhoff lands in your inbox; we're still deciding which.

In any case, 'True Survivor', The Hoff's new song, is slightly amazing. Or disturbing. Or both.

The retro-themed video is part of a campaign for 'Kung Fury', a Kickstarter campaign to fund a “spectacular action comedy that has its foundation in 80s cop movies." And who best to market it than The Hoff?

Over 17,000 people have already pledged over $630,000 for the film. If you want to join them, see here.

If you'd prefer to just revel in this disgusting brilliance, watch 'True Survivor' below.