In case you missed it, Jay Z, Beyonce and slew of famous musicians launched a new streaming service called TIDAL. 

Basically, it's something similar to Spotify but you'll be charged 20 quid a month for what Jay Z, Kanye and co say with be better sound, files that you can't lose and a heap of music videos. You can see the ad below. 

But despite an attempt to push #TIDALforALL and have the public embrace this new idea and service, #TIDALforNOONE instead trended. And people were not impressed.