He's just released what will inevitably be one of the biggest hip-hop albums of 2017 - and possibly, the biggest of his career - but all the plaudits in the world don't mean a thing without your mammy's approval.
Luckily for Kendrick Lamar, his mother Paula is 100% on board with 'DAMN', as the below text message illustrates.
Lamar shared the text on Twitter over the weekend, that shows not only is his mum super-proud of the album, but her emoji game is STRONG.
See below:
— Kendrick Lamar (@kendricklamar) April 22, 2017