Over the years, Nickelback have somehow managed to become one of the most ridiculed and hated bands on the planet.
Whether it's justified or not is a debate for another day - but either way, frontman Chad Kroeger and his band have become a byword for 'naff'.
Now, however, the Canadian rockers are taking back control with a new ad for Google Photos.
The video spoofs their own song 'Photograph' as Kroeger goes through his camera roll, singing lines like "Falling down the photo rabbit hole/ Is it my hair or just a ramen bowl?" and regretting his hair styles through the years.
Laughing all the way to the bank, etc.
Watch it below:
