It's not often that Naughty Boy does TV interviews, but given his high-profile recent collaboration with Beyoncé, he was lined up for Lorraine Kelly's show on UTV this morning.
The producer - real name Shahid Khan - discussed the beef he had with One Direction when it was revealed that he was working with Zayn Malik after he had left the group. He later also fell out with Malik himself, who called him a 'fat joke' on Twitter.
Choice quote: 'One Direction's not a band, it's an economy. And it became a bit of a circus.'
Watch the slightly awkward interview - during which Kelly wings it with all she's got - below: