The whole publicity campaign around Madonna's forthcoming album 'Rebel Heart' doesn't seem to be going too well… or maybe it's going exactly how she wants it to *touches nose*.

Over the weekend, Madge uploaded pictures of various cultural icons on her Instagram page, their faces photoshopped to resemble her own on the cover of 'Rebel Heart' (below).

The move drew criticism from some people, who were enraged that the pop star was allegedly comparing herself to people like Martin Luther King, Jean-Michel Basquiat, Nelson Mandela, Bob Marley and Princess Diana.

She took to Facebook to deny any wrongdoing with the following post:

"I'm sorry
I'm not comparing my self to anyone
I'm admiring and acknowledging there Rebel Hearts 
This is niether a crime or an insult or racist!
I also did it with Michael jaclson and frida khalo and marilyn monroe
Am I saying I am them
I'm saying they are Rebel Hearts too.
I didn't do it
My fans did
And I just re posted those photos
My fans aren't racist either
If they put me in the same category as these other people
Thank you. I'm very flattered and I hope one day to live up to 1 100th of what those people accomplished." - Madonna


The album is set for release in March.