You have to hand it to Kanye West - the man really is a marketing genius.
With just over a week until his new album is released, he's managed to consistently keep it in the headlines.
Last week, his Twitter scrum with Wiz Khalifa led to controversy after the latter accused him of ripping off rapper Max B. by changing the name of his album from 'Swish' to 'Waves'.
Now, it looks like he might be in two minds yet again, as he's enlisted his wife Kim Kardashian's help in selecting the right title.
She posted a poll to Twitter asking fans whether they preferred 'Swish', 'Waves' or 'So Help Me God'. With 11 hours left until the results are in, 'So Help Me God' is currently clocking up almost half of the votes.
WAIT new poll. Which album title do you like best? @kanyewest
— Kim Kardashian West (@KimKardashian) February 1, 2016