There are easier ways to reveal the title of your new album rather than having it permanently engraved on your body, but not everyone is Justin Bieber.
In fact, Bieber revealed the title of the album - called 'Purpose' - several days ago, but there's no going back on it now, as the below picture - posted to his Instagram account - revealed:
In related news, the pop star has claimed that One Direction have hijacked his release date, November 13th, for publicity for their own album 'Made in the A.M.', which is out on the same day.
He told a New Zealand radio station: "They're not really going on the road much, but we're talking about them right now, so it gives them some promo, right? So, that's probably why they did it… I think it was strategy on their part because my release date was first. But whatever. It's going to be fun. I'm excited to see what happens."