Jay-Z's new record '4:44' is certainly going down well with critics and fans alike over the last month or so, with many praising the Brooklyn man for what's seen as his most honest album to date.
The rap icon makes reference to being unfaithful to Beyonce on the album, responding to the accusations levelled at him on his wife's own album 'Lemonade' - but what does the title mean?
Jay-Z has said before that it was a reference to 'revelations' that he had at 4:44 - but a fan has spotted something very clever that may shed light on the title.
You may be aware of the 'elevator incident' that took place at The Standard hotel in New York back in 2014, when leaked CCTV footage showed Jay-Z, Beyonce and his sister-in-law Solange Knowles in an elevator after the Met Ball. The footage showed Solange lunging at Jay-Z and hitting him, while Beyonce did nothing to stop her - leading many to speculate that she had found out that he had cheated on her sister.
Now, a fan has spotted the address of the rooftop bar at the Standard, and it is.... 444.
Although the hotel address is 848 Washington Street, the official address of the Le Bain bar - where is closely linked to the hotel and where it's believed they were headed in the elevator - is 444 West 13th Street.
The plot thickens...
I'm at The Standard where Solange beat Jay-Z's ass in the elevator. THE ADDRESS IS 444. I AM SHOOK pic.twitter.com/ZKtAVxMQiS
— Stephen (@StephenOssola) July 26, 2017