Eminem set the Internet ablaze yesterday when the video of his freestyle at the BET Awards went online.
The four-minute video, called 'The Storm', was a savage take-down of Donald Trump, his policies and even his bad tan job - and it wasn't long before it was being shared by thousands upon thousands of people and generating reaction pieces and analyses by media outlets all over the world.
In fact, the tweet that the rapper re-tweeted - from the BET Awards account - was officially his most liked/shared tweet since joining Twitter in March 2009, with close to 170,000 retweets at time of writing.
Trump himself has yet to respond... let's hope he's gathering some material for a rap battle.
If you need a little reminder of what everyone's talking about, see below:
"The Storm" (Freestyle) https://t.co/QLPjtgS5n3
— Marshall Mathers (@Eminem) October 11, 2017