Irish musician Cian Ducrot has done a stellar job of marketing himself on social media thanks to his 'flashmob choir' videos.
Now, the up-and-coming musician - who recently supported Ed Sheeran on his UK and Irish tour and has over 4 million Tik Tok followers to his name - has gone international.
Ducrot, whose songs 'All for You' and 'I'll Be Waiting' have proven huge hits across Europe, turned up on NBC's 'Today' show yesterday while in New York.
The Cork native, who releases debut album 'Victory' in July, took part in a skit where he was part of the crowd. When presenter Hoda Kotb asked who had travelled the farthest to be there, Ducrot was handed a guitar before breaking into 'I'll Be Waiting', complete with choir. Kotb was left open-mouthed - either she's a good actress, or she had not been briefed on the musical aspect!
Either way, you can safely bet that we'll be seeing and hearing a lot more of Cian Ducrot in the future.
Watch the video below: