She is one of the biggest pop stars of her generation, but it seems there's no guarantee for what will work on Broadway.
'Once Upon a One More Time', a musical that features over twenty songs from Spears' back catalogue, began previews in mid-May and opened at New York's Marquis Theatre in June.
However, it is set to close just over three months after previews began, on September 3rd, amid dwindling ticket sales and reports of just 50% audience capacity in recent weeks.
The show, which had a book that told a story of various well-known fairy princesses (Snow White, Sleeping Beauty et al) looking to break free of the 'happily ever after' narrative and find happiness on their own terms, had Spears' blessing - and she even suggested its themes after signing an 'underlying rights' deal once she was freed of her conservatorship in 2021.
However, it failed to charm critics and audiences and will close in the coming weeks - although there are plans to tour the show in the US and internationally.
"We could not be prouder of this beautifully joyous and exhilarating show — which is not only a love letter to Britney’s iconic artistry and singular effervescence, but also a brilliant display of the boundless talent of our cast and creative team," said producers James L. Nederlander and Hunter Arnold in a statement. "We want to express our heartfelt gratitude to this dream team of collaborators, performers, designers, staff, crew, and investors who continue to share our passion and joy for this project. As plans take shape for the show’s future life around the globe, we’re excited to share more news soon!"
Britney, meanwhile, has personal issues of her own to deal with after it was announced last week that her husband Sam Asghari has filed for divorce.
