Ah, the Eurovision - when the nations of Europe come together to decide which song is going to be blasting in your local gym for the next six months.
Previous Eurovision winners have included the likes of Abba, Celine Dion, Johnny Logan (twice, of course), that crazy Finnish metal band, and now we can comfortably say that Iceland has this year's win in the bag.
Daði Freyr's entry, 'Think About Things', has exactly the right mixture of ridiculousness, infectious pop beats, self-awareness of how crap the Eurovision is, and general weirdness to be a winner. In fact, odds on Iceland are currently 12/1, so if you're putting money down, there's a good chance of a decent return.
The song has been trending on Twitter for the past few days, and it's easy to see why - the video is just bonkers, and everyone's already out loking for jumpers with their own pixelated faces.
Think Napoleon Dynamite, mixed with Chromeo, and lots of neon, and you're on the right track to understanding Daði Freyr.
Really, the best thing about this video is that it's probably going to be a rough approximation of how it's going to go down on May 16th.