"Ain't nothing we can't do and damn little we won't try," was the motto during the Unbranded ride, an unprecedented journey reminiscent of the American Frontier. Ben Masters, a young Texas horseman, set out to inspire adoptions for 50,000 wild horses and burros living in government captivity. He gathered three friends and hatched an outrageous plot to adopt, train and ride wild mustangs 3,000 miles from the Mexican border to Canada through the American West's wildest terrain. The trip is an epic journey of self-discovery, challenged friendships, and iconic landscapes that includes runaway horses, a sassy donkey, perilous mountain passes, rodeo rides, sickness, injury, and death.