The setting is the often starkly beautiful Badlands of South Dakota's Pine Ridge Indian Reservation; most of the key players are young Lakota Native Americans who attend Little Wound High School. Johnny and his preteen sister, Jashaun, spend time on horseback when they're not selling illegal liquor or tattoo-designed apparel. This film captures the subtleties of a marginalized existence in which the historic culture of a people can't compete on a level playing field with the modern problems of poverty, alcoholism, and violence.