The film centres on the story of two movie-obsessed immigrant cousins, Menahem Golan and Yoram Globus, who in pursuit of the "American dream" founded an indie studio (Cannon) that would produce over 120 exploitation films from 1979-1989, launching the careers of numerous action stars including Chuck Norris, Jean-Claude Van Damme and Dolph Lundgren.Wildly eclectic, Golan and Globus also produced work by such luminaries as Franco Zeffirelli, John Cassavetes and Barbet Schroeder. With relentless energy and sheer nerve, the cousins turned a renegade outfit into a major Hollywood powerhouse.