Self-proclaimed "Cowboy Cupid" Ivan Thompson finds Mexican brides for disillusioned American men searching for the perfect wife. His clients include Rick, an ex-marine long-distance truck driver, and Lee, a hopeful 70-year-old Vietnam veteran. They willingly pay $3,000 for a 600-mile bus ride into the heart of Mexico in a search for true love. For Ivan, love knows no borders. Ivan married a Mexican woman himself -- then divorced her when she turned the tables on him. But, one matrimonial mishap can't corral this cowboy. He might not look like he knows much about love, but his success rate proves that he just might. His strategies are quirky and entertaining, from posting ads in the Mexican papers to checking his clients' pulse. As Ivan says, anyone can find a wife, as long as they have the "huevos" to do something about it. Love doesn't just stroll up and say "Howdy!"