Over the last few years, the 28-year old Queens native has become one of hip-hop's most charismatic and colorful new characters, thanks to his wicked sense of humor, a buffet of impressive releases and the rare knack for updating cherished East Coast aesthetics into indisputably modern music. While the name Action Bronson might be new to some, he’s been shaking up the worlds of food and music, two massively powerful New York City institutions, for years.