You would think it would be hard to get us Irish - we of the gift of the gab - to narrow down our opinion of something, anything, to a mere three words but that’s exactly what mobile operator Three are asking us to do.
However, since some of us are Saints and most of us are Scholars and all of us are up for a challenge we can totally rise to the occasion.
So have a quick think - what three words would you use to sum up what Ireland means to you? Don’t be boring; no ‘Green, White and Golds’ or ‘Barry’s Or Lyon’s’ delve deeper and really think. Take inspiration from Angela Scanlon’s choice; Everyone Says Hello.
Explaining her three little words, the Meath gal flying the flag for the stylish Irish in London told me that, 'Ireland is - even though it sounds kind of clichéd - quite a friendly place - even if it's just a wink or a little nod or random chats - you can't really go anywhere without bumping into somebody or having an encounter with someone.'
Angela was in town on Wednesday to help launch the Three Little Words campaign and she was clearly delighted to be on home turf, a little respite from the hustle and bustle of big city life. She’s staying around until Monday when she’ll fly back to The Smoke.
Known well for her column in U Magazine and from last year’s RTE 2 show ‘Oi Ginger’ but best known for being Ireland’s top style maven – she was included on Vogue’s One to Watch list last year – I couldn’t miss the opportunity to talk fashion Irish style when I caught her on the phone.
Funnily, no matter how articulate Angela is – and funny and down-to-earth and generally lovely – it seems that a lot of things style related can be described in three words. Guess it’s not so hard after all!
For one, Angela summed up the Irish 'look' as Sense Of Humour. She reckons that people in Ireland don't take the fashion thing too seriously, that we're not afraid and that (thankfully) we are, 'moving away from our dedication to 'occassion dressing' and not caring about what you look like from Monday to Friday because you want to lash on the aul frock and look completely unrecognisable. Now there's a slight blurring, in that there's not that huge distinction between day-wear and evening-wear and weekday and weekend. We definitely dont take it too seriosly and we're not formulaic and we're trying to be individual and ourselves.'
She's excited about how well Simone Rocha and JW Anderson are doing. She said there was 'so, so much excitement' around Simone's show at London Fashion Week few weeks ago - where Anna Wintour herself was firmly set in the front row. 'She embraces her Irishness but is not defined by it. It's wonderful to see someone from Ireland reach that level.
'Her clothes are absolutely beautiful, Whimsical But Wearable.' There are those three convenient three words again!
Angela has great admiration for JW Anderson's 'brilliant commercial brain' and is predicting that he could become the 'Irish Karl Lagerfield.' (God, everything can be summed up in three words) 'His collaboration with Top Shop was the most successful it's ever been.
She is incredibly eager to champion Irish up and comers, name checking Danielle Romeril who is a current NewGen recipient (for the British Fashion Council) Alan Taylor - who worked with Simone Rocha - and Sorcha O'Raghallaigh who as it happens is designing Angela's wedding dress for her upcoming summer wedding, according to the Irish Independent.
She thinks that Ireland is being watched, for all the right reasons. 'Eyes are on Ireland as a creative place now. There's nothing twee, there's nothing 'local' about it. There are Irish people who love their Irishness but are hitting it big elsewhere.
So what's next on the cards for Angela? Well a four-part series that will air on RTE 2 in the autumn for one thing. She says she has been writing and is excited to be getting her teeth into and 'exploring different avenues and areas, none of which are fashion.'
The time around St. Patrick's Day is typically when the people of Ireland at home and abroad get that warm fuzzy feeling about where they come from. Thinking hard about how to sum up what Ireland means to you in three words is as much as an exercise of pride as anything else - so get thinking and sharing and loving where you come from! Join the conversation, hit up Twitter and get to sharing your #ThreeLittleWords.
Happy St. Patrick's Day Everyone!