What ever happened to that Angry Birds film there was so much commotion about? The gaming company Rovio announced the decision to make a film adaptation last December but no further news has been given until now. Addicted birdie fans will not have to wait much longer by the looks of it, as it has been revealed that Sony Pictures Entertainment have won the rights to the potential moneymaker.
Rovio will provide funding for the hit game's film while Despicable Me producer John Cohen and former Marvel Studios chairman David Maisel will also work on the feature. Co-chairmen of Sony Pictures described their delight at having won the rights by saying 'Every studio in town would love to add Angry Birds to their slate [...] There are few titles out there that bring this kind of excitement, brand awareness and built-in audience to the table'. We can only imagine they said this while gleefully rubbing their hands together and salivating.
Since the launch of the game in 2009, it has been downloaded 1.7 billion times, and has produced a merchandise market like few others with toy lines, soft drinks, an animated TV show and a new theme park in Finland. It's news like this that brings out the inventor/entrepreneur in you. After all, if a rotund little bird with an attitude can make this much, the possibilities are endless.