Insert Bill O'Reilly "We'll do it live!" mp3 here.
Clearly that was the sentiment that led to Hugh Jackman, Zac Efron, Zendaya, Keala Settle and the whole cast of 'The Greatest Showman' performing "the world's first live movie commercial" on American TV last night.
Performed outdoors on the Warner Bros. lot (we're having 'La La Land' flashbacks) in California, the cast, alongside an army of 150 dancers, performed the song 'Come Alive' in a two and a half minute live number that appears to have been pulled off pretty flawlessly (except for when you can hear the track singing for Zac Efron).
'The Greatest Showman', which was recently nominated for three Golden Globes, is set for release on December 26th.
As if we won't all be full of sugar already.